A little more about the guy you’ll be working with.
A true partner challenges your thinking, nudges you out of your comfort zone, and tells you the truth—not just what you want to hear.
For 25 years, I’ve helped businesses uncover what makes them special and build their marketing around that. My work covers the whole process: finding the insight, shaping the strategy, and bringing it all to life creatively. I’ve worked with huge brands, tiny businesses, and everything in between.
I hold a master’s degree from the VCU Brandcenter, one of the country’s best advertising and brand strategy programs. I’ve taught creativity at Brainco, guest lectured at the University of Minnesota, and mentored young designers through AIGA. If you get my voicemail, it might be because I’m on a tennis court, playing guitar, or in deep conversation with a friend.
My working style:
I listen for what’s not said. While most people listen to respond, I listen to understand. Because the most important truths lurk below the surface.
I’ll give it to you straight. I’m the world’s worst liar (just ask my wife). If something feels off, I’ll tell you. An awkward moment is waaay better than politely investing in the wrong thing.
I lead with empathy, not algorithms. Data can tell us a lot. But ultimately, people make decisions, not dashboards. I start by understanding what real people care about and why.
I make the complex simple. I believe in keeping things short, sharp, and practical. Because the more complex it is, the less likely it is to be useful.
What you see is what you get. I won’t give you consultant-speak or some slick, know-it-all ‘tude. I’m not here to tell you how brilliant I am. (You can see that for yourself :) I’m here to help you figure out what you need.
I tend to work best with clients who…
• would rather get it done right than fast.
• are open to new ideas and approaches.
• value depth over chasing tools and trends.
• want a trusted relationship instead of a quick fix.
Small client roster, total attention.
Your business isn’t one of twenty accounts competing for my attention. I deliberately work with a small number of clients because great work requires focus. I fiercely protect my time, energy, and headspace—so I can stay close, think deeply, and give the work the attention it deserves.
A few familiar names from my former work life:
Small businesses are my peeps.
Early in my career, I thought working on big brands meant prestige, job offers, and high exposure. But over the years, I realized bigger isn’t better. What’s better is businesses that give a damn. About their customers. Their employees. Their community. And the thing they’re putting into the world.
Those are the businesses I love supporting. And those are the ones I’m most passionate about helping.