All marketing experts help you say things better. I help you figure out what’s actually worth saying.
Marketing works best when everything about your business works together. So rather than starting with a predetermined deliverable, I look at your marketing as a whole. Then I dig below the surface to uncover your true strengths and identify your biggest opportunities.
A few ways to work with me:
Business Identity Work
Practical clarity that impacts every marketing action you take.
Your business already has an identity. The question is whether you truly understand it and know how to build on it. Because clarity about who you are doesn’t just influence your marketing. It can shape decisions across your entire business.
The problem is, most businesses don’t know how to uncover it. They end up with descriptions like “innovative, professional, caring, and customer-first.” You know, the same things everyone says. Which is why they’re useless.
Identity work, as I see it, isn’t branding. Branding is how you look and sound: your logo, voice, and visual system. Identity work exists on a deeper level. It’s what your business believes, what it protects, what it values, how it behaves, and why any of it matters. Few businesses ever really uncover those things, which is why their marketing ends up sounding like everyone else’s.
Identity work is typically a 4-8 week engagement, scoped after we talk. I spend time with you and a handful of the right people, and then turn the insights into a clear foundation you can actually use.
The result isn’t a 60-page strategy deck that disappears into a folder. It’s practical clarity that can shape your messaging and marketing—and influence how you make decisions, prioritize, hire, and grow.
Creative Ideas & Leadership
Strategic and creative thinking for high-stakes projects.
A single ad, brochure, or a design refresh? Any good freelancer or designer can give you that. What I do is different. I take on the high-stakes projects that need more than execution. They need senior-level strategic and creative thinking from the beginning.
This is project-based work. Depending on what you’re facing, it might mean developing a new brand position or a campaign from the ground up. It might mean applying creative thinking to a specific high-stakes decision—a company name, a new visual identity, or a major product launch.
These aren’t one-and-done projects. They’re the kinds of projects that shape your business for years. The ones where judgment matters as much as execution. I bring strategy and creativity together, deciding what the work needs to accomplish before deciding what it should look or sound like.
You work directly with me from beginning to end. When other specialists are needed, I can help guide them so everything stays connected to the larger idea.
Strategic Partnership
Marketing guidance and leadership that’s there when you need it.
Sometimes you don’t need another project. You need someone who knows your business, understands what you’re trying to accomplish, and can provide experienced perspective and guidance as new challenges arise.
That’s what a Strategic Partnership is for. How much we work together is based on what you need. For some clients, that’s just a couple of hours a week—a regular check-in or quick feedback session. For others, it can be ten hours a week of embedded creative direction, campaign development, and consistent brand leadership.
Either way, you get a fresh outside perspective and an experienced leader who’s part of your team, helping keep your marketing—and the business behind it—pointed in the right direction.
Ideally, we engage more deeply after doing the business identity work, since that foundation makes everything easier and more focused. (It’s not a requirement, though.) Partnership agreements run 3, 6, or 12 months, with pricing based on the level of involvement.