Not your typical marketing services.
Most consultants help you say things better. I help you figure out what’s actually worth saying in the first place. That starts with going deeper—into the identity, beliefs, and differentiators that lie beneath the surface of typical brand exercises. What emerges is the kind of clarity that doesn’t just improve your marketing, but every single business decision you make.
Ways to work with me:
Clarity Session
This is where every engagement starts. In one focused hour, I listen closely and get a real read on your business. Within 48 hours, I’ll send you a written debrief: a clear, honest assessment of where you stand, and a concrete recommendation for what to do next.
Some clients find that all they need is a few adjustments. Others realize they’re ready to go deeper into identity work. Either way, you leave with a lot more clarity than you came in with—and if you move forward with any engagement, the fee is credited in full.
$249 · One hour + written debrief · Fee credited toward any engagement
Business Identity Work
If the brand is the clothes, identity is the person wearing them. Real identity lives below the surface—in what your business believes, how it makes decisions, who it's built to serve, and what makes it unmistakably itself.
Every identity engagement is scoped specifically for your business after the clarity session. Depending on what your business needs, we might focus on:
Who you really are. Your origin, beliefs, and convictions that drive every decision.
What makes you genuinely different. The specific differentiator that can’t be easily copied, borrowed, or manufactured by a competitor.
Who you’re built to serve. A deep portrait of your ideal customer. What they believe, what they need, and the overlap between who you genuinely are and what they genuinely need.
How your business shows up in your marketing and customer interactions. Guidelines for how your business talks, treats customers, handles problems, and makes decisions.
The result isn’t a brand kit. It’s a short, practical document you’ll actually use. Something that informs your marketing, your hiring, your decisions, and how you show up with customers every single day.
Starting at $5,000 · Scope determined after clarity session
Creative Ideas & Leadership
Strategic Partnership
Most growing businesses need experienced creative and strategic leadership. But hiring a senior brand or marketing leader is expensive, often premature, and a bigger commitment than most smaller companies are ready for.
This is the alternative. You get the benefit of experienced creative leadership — someone who knows your business deeply, oversees your brand and marketing, and helps you and your team stay on track — for a fraction of the cost of a full-time hire. No overhead. No long-term commitment. Just the help you need, when you need it.
Here's what it looks like in practice. We meet twice a month to review what's happening, think through what's coming, and make sure everything stays true to who your business is. Between sessions, you have direct access to me — run an idea past me, get quick feedback on a campaign, sanity-check a decision before you make it. Think of it as having a senior creative partner in your corner without adding anyone to payroll.
Some clients work with me for a few months while they build confidence and momentum. Others keep me on long-term as a consistent outside perspective. Either way, the commitment is light and the value is real.
Best for businesses that want experienced creative and strategic leadership without the cost or commitment of a full-time hire. Works best after Business Identity Work — that foundation makes every conversation more focused and every decision easier.
Starting at $1,000/month · Three-month minimum
A lot of growing businesses already have a designer, a marketing coordinator, maybe an agency or a few freelancers. What they often lack is an experienced creative leader to guide the work, keep it consistent, and ensure it all connects back to who the business actually is.
Without that, even good execution can feel scattered. Different vendors bring different aesthetics. Messaging drifts. The brand starts to feel like a collection of disconnected pieces rather than a coherent expression of a business that knows what it is. And nobody’s asking the big picture questions like, “Does any of this actually reflect who we are?”
That’s where I come in.
My role here is both strategic and creative—generating ideas, setting direction, and ensuring the work stays true to your identity. This is where the identity work comes to life. Not just in campaigns and marketing, but in every touchpoint where your business shows up in the world.
Depending on what your business needs, this might include:
Campaign concepts and creative platforms
Taglines and brand messaging
Non-traditional and conceptual creative ideas
Online presence and digital coherence
AI content and brand guidance
Customer experience
Creative oversight of internal teams and freelancers
Brand materials development
This works best after the identity work is complete. Because your marketing is only as good as the foundation it’s built on.
Starting at $2,500 · Scope determined after clarity session