Problems, solved.
All marketing experts help you say things better. I help you figure out what’s actually worth saying in the first place. It starts with diagnosing the problem instead of jumping straight to tactics. I’m not a designer, copywriter, or art director. I’m a problem solver and creative leader with a holistic approach to your marketing.
Ways to work with me:
Business Identity Work
Your business already has an identity. The question is whether you truly know what it is.
Most attempts to define who you are uncover things like innovative, caring, and customer-first. But generic answers like those are basically useless.
Identity work, as I see it, isn’t branding. Branding is how you look and sound: the logo, the voice, the visual system. Identity work is what’s driving your business underneath: what it believes, what it protects, what it values above all else. Few businesses ever really uncover those things, which is why their marketing never feels unique. And it gets lost in the noise.
Instead of spending time with a thesaurus, I spend time with you and a handful of the right people. Then I apply 25+ years of experience to uncover what makes your business special, all the way down to the atomic level.
What you get is clarity that doesn’t just improve your marketing but your entire business. Because when you know who you really are, it impacts how you hire, make decisions, and grow. Unlike a brand guide that disappears into a folder, you’ll end up with practical, usable insights that affect everything you do, every single day.
Identity work is typically a four-to-eight-week engagement, scoped after we talk, starting around $5,000. If you’re curious, contact me for details. And if you want to know how I think first, my book Deep Marketing is the ideal place to start.
Creative Ideas & Leadership
A single ad, a brochure, a quick design refresh? Any decent freelancer or designer can give you that. What I do is different. I take on the high-stakes projects that need high-level creative expertise: not just execution, but strategic thinking that solves a real business challenge.
This is project-based work. Depending on what you’re facing, it might mean developing a campaign from the ground up. It might mean an experiential idea like an event or brand activation. It might mean creative thinking applied to a specific high-stakes decision—a company name, new visual identity, or a major product launch.
These aren’t one-and-done projects. They’re the kinds of projects that shape your business for years. And since my expertise runs deep, you’ll work closely with one person who does strategy and execution, without having to juggle an agency team or a gaggle of freelancers.
Most projects run for several weeks, depending on scope. Pricing is determined based on the assignment. This kind of deep, impactful work doesn’t fit a standard rate.
Strategic Partnership
Most growing businesses need experienced, creative, and strategic leadership on their team, but hiring a full-time person is expensive and a bigger commitment than they’re ready for.
With me, you get that leadership without the overhead—someone who already knows your business, so decisions move faster, and your marketing stays consistent. When something urgent comes up, you’re not scrambling to find a freelancer or a vendor who doesn’t know your business. You’re calling someone who can hit the ground running.
How much we work together is based on what you need. For some clients, that’s just a couple of hours a week—a regular check-in or a quick feedback session. For others, it can be 10 hours a week of embedded creative direction, campaign development, and consistent brand leadership.
Either way, you get a partner who becomes part of your team and whose sole job is to keep your marketing (and the business behind it) pointed in the right direction.
Ideally, we start a partnership after doing the business identity work, since that foundation makes everything easier and more focused. (It’s not a requirement, though.) Partnership agreements run 3, 6, or 12 months, with pricing based on the level of involvement.