It’s never been easier to do marketing. And harder to make anyone care.
The world is noisier and more distracted than ever. Businesses are under pressure to be everywhere and do everything. But chasing every tool, hack, and platform only keeps us stuck. In a world like that, the answer isn’t more marketing. It’s deeper marketing.
Depth is the answer.
Most marketing is designed to persuade. Deep Marketing is designed to connect. It’s not about being weighty or philosophical. It’s not anti-technology, either. It’s simply a return to timeless, human principles that AI can’t replicate, the biggest budgets can’t buy, and the toughest competitors can’t copy.
It starts with a clear, honest understanding of who you are, what you believe, and why it matters to your customers. Get that right, and everything gets easier. The right customers find you. The competition becomes irrelevant. And you can finally stop chasing.
In a world of indifference, Deep Marketing shows you how to build a business people care about. Not because you somehow convinced them to. But because you built something worth caring about.
What you’ll learn:
Why playing it safe is one of the riskiest things you can do—and how to build the courage to do marketing you’re proud of
Why small and midsize businesses have an advantage over big brands, and how to use it
How to build brand equity that compounds, so your marketing gets stronger even when you’re not spending money on it
Why your marketing isn’t working, and why doing more only makes it worse
How to uncover what makes your business unique, even if you think there’s nothing special about it
How to use AI to work smarter, go deeper, and strengthen your voice without sounding exactly like everyone else
Who it’s for
Deep Marketing: How to Attract and Keep the Right Customers Without Chasing, Shouting, Begging, Pitching, or Selling Your Soul is for founders, CEOs, CMOs, marketing directors, consultants, and creatives tired of chasing trends, fighting for attention, and pouring energy and resources into work that falls flat.
While the ideas work for companies of all sizes, they’re specifically designed for small and midsize businesses—the ones that can stand for something, build real relationships, and embrace the kind of authenticity that turns ordinary customers into hardcore advocates.
What does Deep Marketing look like in the real world?
Consider Trader Joe’s. It could have been another grocery store competing on price, selection, promotions, and traditional advertising.
Instead, it built a shopping experience that’s totally its own—from distinctive products with quirky names to handwritten signs and a friendly vibe that’s uniquely TJ’s. The result is a huge, almost cult-like following of loyal customers.
Those aren’t marketing decisions. They’re business decisions that create the marketing.
People seek Trader Joe’s out. They have favorite products. They tell their friends about new discoveries. They mourn discontinued items. The experience gives people something to care about—and something to talk about. And that’s arguably the best marketing Trader Joe’s could ever do.
That’s Deep Marketing. And that’s what the book shows you how to do.
What readers are saying
(Coming soon)
About the author
For much of his career, Mark Zukor worked at top agencies on brands like UPS, Target, UnitedHealthcare, General Mills, and Ford. But after a while, the work felt shallow. So he walked away to help the businesses he believes the world needs most: small and midsize companies with the courage to be themselves—and who give more to the world than they take.
After more than 25 years in marketing, Mark has learned that clever campaigns and growth hacks can only take a business so far. Lasting growth comes from building genuine trust and human connection.
Today, Mark runs a solo consulting practice in Minneapolis, where he helps businesses stay human, stand out, and make smart use of AI without losing their voice. Deep Marketing is his first book.
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