Oasis Grill
Helping A Fast-Casual Restaurant Stand Out In A Crowded Market.
Deliverables Created:
Window graphics
Social media content
Counter cards
Promotional flyers
Exterior signage
Digital menus
Brand Messaging
Printed menus
Interior signage
Website graphics
Posters
Brand identity materials
The Challenge
Oasis Mediterranean Grill, a Minneapolis-based restaurant and market, had great food and a loyal following, but a brand presence that wasn’t doing them justice.
With a second location opening, they needed more than just marketing materials — they needed a clear, consistent, and engaging brand identity that would:
Differentiate them from the competition
Reflect their fresh, approachable personality
Increase awareness and drive foot traffic
They had a small team and limited budget, so every piece needed to deliver maximum impact.
The Strategy
Brought in as Oasis’s fractional creative partner, I worked directly with their marketing director to define their brand, develop high-ROI marketing strategies, and execute a full suite of creative materials that elevated their presence and set them apart.
I developed a cohesive brand look and voice, balancing a clean, modern aesthetic with messaging that felt warm, inviting, and a little playful. Deliverables included:
Exterior & interior signage: Eye-catching window graphics, posters, and counter cards.
Digital & printed menus: Streamlined, easy-to-read designs that enhanced the customer experience.
Social media content: Engaging, personality-driven posts that reflected the restaurant’s casual, welcoming feel.
Website graphics & promotional materials: Visually cohesive assets that strengthened brand consistency across platforms.
Through smart, cost-effective design and messaging, we turned basic marketing materials into brand-building tools that connected with customers on a deeper level.
The Results
A distinct, ownable brand identity that helped Oasis stand out in a crowded fast-casual market.
Increased awareness and foot traffic for both restaurant locations.
Higher engagement both in-store and online, with stronger customer interaction.
A more polished, professional brand presence that positioned Oasis for long-term growth.
By transforming Oasis into a recognizable, likable, and engaging brand, I helped drive real business results while staying true to the restaurant’s personality and values.
