Growing a small, regional business into a serious national brand

Wild About Sprouts:

Deliverables created

  • Packaging design

  • Brand strategy

  • Brand messaging

  • Website

  • Trade show materials

  • Brand identity materials

  • Billboard concepts

  • Presentation materials

  • Sales materials

  • Social media assets

  • T-shirts and other swag

  • Point-of-sale materials

The Challenge

California-based Wild About Sprouts had a great product but no clear brand identity, marketing strategy, or personality. As they prepared to expand nationally and attract investors, they needed to stand out in a crowded grocery aisle, engage consumers, and create a compelling brand story.

Hired as a brand strategist and creative partner, I teamed up with another consultant to help Wild About Sprouts define who they are, craft their voice, and build a brand platform that set them apart.

The Strategy

Most health food brands market the same way: generic, predictable, and forgettable. Wild About Sprouts needed something more playful, engaging, and human to capture attention.

Working alongside the CEO, sales director, and internal team, we built a complete brand system from the ground up, including:

  • Brand strategy & messaging: Defining their unique personality and value proposition.

  • Packaging design: Creating a fresh, eye-catching look that stood out on shelves.

  • Website & digital presence: A brand-new website with clear, compelling storytelling.

  • Sales & marketing materials: A full suite of tools to help them pitch to new retailers.

  • In-store & trade show branding: Signage, displays, and swag to attract customers.

  • A fun, unexpected brand voice: Playful, engaging messaging that made shoppers smile.

We also developed an idea for a lighthearted brand app to provide more consumer engagement.

The Results

  • A distinctive, recognizable brand that helped Wild About Sprouts expand into new grocery stores nationwide.

  • Increased in-store appeal, making their product more engaging and memorable.

  • Stronger investor positioning, giving them a polished, professional brand presence.

  • Wild About Sprouts went from a little-known regional brand to a serious national player, with a brand identity that finally matched the quality of their product.

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