Oasis Mediterranean Grill is a Minneapolis restaurant that’s warm, colorful, and deeply connected to the food and culture it celebrates. What it didn’t have was a brand that showed any of that. The look was inconsistent, the marketing was scattered, and nothing quite captured what made Oasis the kind of place people genuinely loved.

Starting with identity.

Working closely with their marketing director, we started by clarifying the Oasis experience. What did it feel like to walk in? What kind of people came back again and again, and why? What made Oasis different from every other Mediterranean option in the city?

What emerged was a clear, confident personality: fresh, light, colorful, and genuinely welcoming. Not trying to be trendy—just authentically itself. That became the foundation for everything that followed.

Bringing the identity to life.

With the identity established, the creative work had a direction. We developed a fresh, clean visual look that matched the restaurant’s personality. From there, the work spread across every touchpoint where Oasis showed up: digital menu boards, in-store signage, window graphics, and social media presence.

As their go-to creative resource, I handled ideation, design, copywriting, and creative direction—making sure everything stayed consistent and true to the brand.

The result.

Oasis emerged with a consistent, ownable identity that finally matched the experience it delivered. Brand awareness grew. Customer engagement increased both in-store and online. Because when a business shows up looking and sounding like itself, people feel it.