Oasis Mediterranean Grill is a Minneapolis restaurant that’s warm, colorful, and deeply connected to the food and culture it celebrates. What it didn’t have was a brand that showed any of that. The look was inconsistent, the marketing was scattered, and nothing quite captured why people loved the place.

Getting to know the business.

Working closely with their marketing director, I spent time clarifying the Oasis experience. What did it feel like to walk in? Who kept coming back, and why? What separated Oasis from every other Mediterranean option in the city? The answer was a personality that felt fresh, light, colorful, and welcoming. Not trendy. Just true to the place.

Bringing it to life.

With that direction established, we developed a fresh, clean visual look and carried it across digital menu boards, in-store signage, window graphics, and social media. As their go-to creative resource, I handled ideation, design, copywriting, and creative direction to keep the experience consistent.

The result.

Oasis emerged with a cohesive, ownable identity that finally matched the restaurant itself. Brand awareness grew, and customer engagement increased both in-store and online.