Wild About Sprouts had something genuinely special. A California-based sprouts company with a product people loved, real health credentials, and ambitions to expand nationally and attract investors. What they didn't have was a clear sense of how to show the world who they were.

When they hired me, they had very few brand assets, no consistent marketing, and no defined personality. They knew what they sold. They didn't yet know what made them worth caring about.

Starting with identity.

Before anything was designed or written, we did the deeper work. Working closely with the CEO and sales director, we dug into what made Wild About Sprouts genuinely different — not just as a product, but as a company with a real point of view. What did they believe? Who were their people? What made them unmistakably themselves in a category full of commodity health products?

What emerged was a clear, confident identity: a brand that was simple, friendly, playful, and full of life. The kind of company that takes its product seriously but doesn't take itself too seriously. That clarity became the foundation for everything that followed.

Bringing the identity to life.

With the identity established, the creative work had a clear direction. Everything we made had to feel like Wild About Sprouts — not just look professional, but express who they genuinely were.

That meant a new visual style that matched the brand personality. A clever, distinctive voice that engaged shoppers and stood out from competitors. Updated packaging that communicated the product's health benefits naturally and memorably. A full suite of marketing materials — advertising, sales collateral, in-store signage, and a new website — all built on the same foundation.

We also developed a fun customer engagement app that brought the brand personality to life in an unexpected way. Not because apps were on the brief — because it was the right idea for this particular brand.

The result.

Wild About Sprouts went from a company with a great product and no real brand to one with a strong, cohesive identity that felt genuinely theirs. The brand expanded into new grocery stores across the country with creative and marketing assets that were finally ready to travel — and a platform strong enough to support the national growth and investor conversations they were looking for.