Wild About Sprouts was a California-based sprouts company with a product people loved, real health credentials, and ambitions to expand nationally and attract investors. What they didn’t have was a brand that showed it to the world.

Finding what made them different.

Working closely with the CEO, sales director, and my creative partner at the time, we set out to understand what made Wild About Sprouts genuinely different, not just as a product, but as a company. What did they believe? Who were their people? What made them unmistakably themselves in a category full of commodity health products? What emerged was a clear, confident identity: simple, friendly, and a bit playful.

Growing a fresh new brand.

That personality became the foundation for a new visual style and a clever and distinctive voice that expressed who they genuinely were. Deliverables included updated packaging, a full suite of sales and marketing materials, and a fun little app—just because.

The result.

Wild About Sprouts went from a company with a great product and no real brand to one with a strong, cohesive identity that felt genuinely theirs. The brand expanded into grocery store chains across the country with new creative and marketing assets, and a platform strong enough to support the national growth and investor conversations they were looking for.