Wild About Sprouts was a California-based sprouts company with a product people loved, real health credentials, and ambitions to expand nationally and attract investors. What they didn’t have was a brand that showed it to the world.

Finding what set them apart.

Working closely with the CEO, sales director, and my creative partner at the time, we explored what made Wild About Sprouts distinctive—not just as a product, but as a company. What did they believe? Who were their people? What gave them personality in a category full of commodity health products? What emerged was a clear identity: simple, friendly, and a bit playful.

Growing a fresh new brand.

That personality became the basis for a new visual style and a clever, distinctive voice. The work included updated packaging, a full suite of sales and marketing materials, and a fun little app—just because.

The result.

Wild About Sprouts went from a company with a great product and no real brand to one with a cohesive identity that felt like them. The company expanded into grocery chains across the country with marketing tools and a platform strong enough to support its national growth and investor conversations.