Wild About Sprouts was a California-based sprouts company with a product people loved, real health credentials, and ambitions to expand nationally and attract investors. What they didn’t have was a brand that showed it to the world.

Starting with identity.

Before anything was designed or written, we did the deeper work. Working closely with the CEO and sales director, we dug into what made Wild About Sprouts genuinely different—not just as a product, but as a company. What did they believe? Who were their people? What made them unmistakably themselves in a category full of commodity health products?

What emerged was a clear, confident identity: a brand that was simple, friendly, playful, and full of life. That clarity became the foundation for everything that followed.

Bringing the identity to life.

With the identity established, the creative work had a clear direction that expressed who they genuinely were. That meant a new visual style that matched the brand personality. A clever, distinctive voice that engaged shoppers and stood out from competitors. Updated packaging that communicated the product’s benefits, a full suite of sales and marketing materials, and a fun little app—just because.

The result.

Wild About Sprouts went from a company with a great product and no real brand to one with a strong, cohesive identity that felt genuinely theirs. The brand expanded into new grocery stores across the country with creative and marketing assets that were finally ready to travel—and a platform strong enough to support the national growth and investor conversations they were looking for.